Finding the perfect colour for your brand

Colour is crucial to the design process. In fact, it’s one of the most effective ways to create instant brand recognition. Believe it or not, your brand’s colour scheme has a powerful influence on purchasing decisions.

The question you should be asking yourself is this:
Which colours suit my brand?
First let’s take a look at some traditional colour associations.

•    red: danger, excitement, urgency, passion, blood
•    purple: mystical, royal, stylish, creative
•    blue: trust, dignity, coolness, freedom
•    black: classic, death, strength, evil
•    white: simplicity, cleanliness, lightness, peace
•    yellow: fun, warmth, brightness, caution
•    green: health, growth, environment, organic

Now some colours in logo design and their mood descriptions.

If you have a yearning for something that conflicts with traditional colour ‘rules' then my advice is to follow your heart and embrace it; after all, 'a little of what you fancy does you good!

Infographic by: British Design Experts

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