Australia post

In Australia you can create your own personalised stamps to celebrate special occasions such as engagements, the birth of a baby, or to send as greetings to friends and loved ones. This is an ambient campaign by Australia Post to promote personalised stamps where posters with a small mirror are placed on bus stops. People standing in front of the envelope can see their image as a personalized stamp. A simple and interesting idea.

Agency: M&C Saatchi, Melbourne
Creative Director: Steve Crawford
Creative: Murray Bransgrove/Doogie Chapman/Steve Crawford

via: http://adoholik.com