+ natural hair colourant

The fantabulous idea was the brainchild of H&C–Leo Burnett Beirut to promote Procter & Gamble’s Wella Koleston Hair Care Natural hair colourant.

This creative piece of outdoor advertising lets the natural lighting of day and night shine through the woman’s hair, which is die cut from the billboard.

Sunset hair, moonlight hair, or midnight black …
the choice is natural.

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