Since opening their first store in Japan in 1980, MUJI has won worldwide acclaim for its earth-friendly products. The MUJI philosophy is threefold: simple, functional and affordable. They are also noted for their use of innovative materials and efficient packaging to keep costs down.
In the world of marketing, where everyone is trying to create a brand identity, MUJI has gone ‘brand-free’.The name MUJI is derived from ‘Mujirushi (no brand) Ryohin (quality goods)’, and gives MUJI a unique place in the market.
In MUJI products, there is nothing superfluous, over processing is eliminated, and shapes and forms are clean and uncluttered for ease of manufacturing. Products are wrapped in recycled materials or clear cellophane in a what-you-see-is-what-you-get approach that says goodbye to expensive packaging.
In store, MUJI offers a peaceful, Zen-like environment with products ranging from stationery, clothing, kitchenware, household items, gifts and accessories. 
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