+ the answer is...

:: no.1 :: ................... :: no.2 ::

I think there are no “right” answers.

I think both are well-designed ads for different reasons.
They just take a different approach.

Rule number one: Know your audience.

If your target audiences know what they want, they will look for more information so the ad should answer their questions. It should include a clear shot of the product and be easy to read. And we all know that people hate putting in the effort to read anything.
Imagine if all the car ads looked like #2, would you read all the scribbled handwriting or would it give you a headache?

If I’m buying this jeep for $6,000, I don’t want to be careless; I will be obsessive. If these were two different Jeeps and the first was more expensive, I’d be more likely to call the first ad and negotiate the price.

So #1 will grab the reader’s attention.

If your target is a fun-loving, young and adventurous audience, the ad should be creative and make it obvious that the seller really likes and knows the car. It might get passed around more and have a higher number of views.

The second ad is fun and grabs your attention!

However I might not take the time to read it all. I might scan for the price and move on if it is too expensive.

So the right design choice for one group is not the same for another, so, know your audience. The question is, does it “speak” to the right target group?

FYI: The first ad sold the jeep even though everyone loved the second ad.

Read the original post from Before&After

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