Pricing Formula

One advantage of running your own business is the freedom to set your own schedule. If you want to get out and take a walk, no one’s stopping you.
In the design business, it’s hard to work to the clock. My mind is constantly on the hunt for ideas. Inspiration can come from anywhere and hit me anytime. Then I have to scribble it all down before I forget it.
No timesheet in the world can accommodate spontaneous, accidental brainstorming.

Here’s a question I’m often asked: How much should a design cost?
This Design Pricing Formula from Davis Airey is a useful guide:

He also has some helpful links about Design Pricing:
-12 Realities of Pricing Design Services, by Steven Snell
-Nine Factors to Consider When Determining Your Price, by Collis Ta’eed
-Is Charging More the Right Thing to Do? on Men With Pens
-The Subtle Effects of Pricing on the Mentality of Clients, on FreelanceSwitch

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